The Magic Touch

I received a gift the other day, and I was struck by the power that holding a tangible object had on me. The gift I received contained Bookmark This “swag”: Some hats, a coffee mug and stickers all branded with the Bookmark This/BMT logo. All of a sudden, this digital blog crystallized into something “real” for me, something touchable, wearable and lasting. The baseball hat is not drifting up to the icloud and the coffee mug will never be deleted - it’s here to stay. I love creating Bookmark This every week, but it’s a digital labor of love. Somehow receiving these three-dimensional expressions of my labor of love inspired me and reminded me that what I do is authentic, and now somehow authenticated, by my new swag.